Agency owner? Recurring revenue is the holy grail
Building and running a digital agency – marketing, SEO/PPC, web design, branding and more is hard. The business model of charging upfront for services then hoping the customer comes back and spends more, or that you win new customers leaves a lot of uncertainty around future income.
Hosting companies have enjoyed certainty around monthly recurring or annual recurring revenue for years. By offering hosting to your own clients, through reseller hosting, you too can tap into this lucrative market.
There are several reasons why reseller hosting can be a good choice for digital agencies. And it’s easier to get started than you think.
First, reseller hosting allows digital agencies to offer a wider range of services to their clients. Many digital agencies offer a variety of services, such as website design and development, search engine optimization, and online marketing. By offering web hosting as part of their service offering, agencies can provide a complete package to their clients and better meet their needs.
Second, reseller hosting allows digital agencies to generate additional revenue. Rather than simply providing services to their clients, digital agencies can also sell hosting packages to their clients and earn ongoing recurring revenue. This can be a particularly useful source of income for agencies that have a large number of clients and want to diversify their income streams.
Third, reseller hosting can be a more cost-effective option for digital agencies. Rather than building and maintaining their own hosting infrastructure, agencies can purchase hosting resources from a hosting provider and then resell those resources to their clients. This can save agencies a significant amount of time and money, as they don’t have to worry about the maintenance and upkeep of the servers and infrastructure.
Finally, reseller hosting allows digital agencies to leverage the resources and expertise of the hosting provider. The hosting provider typically handles the maintenance and upkeep of the servers and infrastructure, allowing the agency to focus on building their business and serving their clients. This can be particularly useful for agencies that are just starting out and may not have the technical expertise or resources to build and maintain their own hosting platform.
Overall, reseller hosting can be a good choice for digital agencies looking to offer a wider range of services to their clients, generate additional revenue, save time and money, and leverage the resources and expertise of a hosting provider.